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We have been providing image making services for companies and public persons since 1999. We care about the reputation of our clients as reliable entrepreneurs and attractive business partners. We implement media campaigns oriented to financial markets in an effective way. We ensure good media relations and promote the trust of investors for our clients. We know how to create media events to promote our clients.

Our specialty is so called „difficult“ cases. Nontypical branches, niche products, complicated disputes and crisis situations – this is our environment. We have unique knowledge and experience in preventing and avoiding crisis situations. We also enjoylike standard PR tasks requiring creative solutions and a combination of negotiations, copywriting, political orientation, media environment and the rules which dominate these activities.We freely operate in the new media environment – Internet, social networks, discussion forums and blogs. We build effective persuasion strategies.

We offer three main types of activities:

Concept preparation:

• plan of public relations activities
• development of information policy in relation to chosen target groups
• creation of content, form and way of communication

Implementation:

• preparation of information materials:
  • press releases
  • stock releases
  • presentations
  • brochures, corporate bulletins
  • reports
  • leaflets and folders
• organization of briefing meetings for journalists and press conferences
• circulation of press information
• individual meetings with selected journalists
• arranging of press and TV interviews
• creation of media events
• coordination of advertising campaigns with public relations activities
• media monitoring

Analysis and recommendations for future:

• periodical reports
• recommendations related to company’s communication and strategy
• proposition of new activities
• dedicated trainings which allow to enhance message and avoid mistakes

Due to our profound knowledge of the media world we can offer strategies to prevent crises in your interaction with mass media. They are based on implementing anticrisis mechanisms in the company’s every-day activities and creating friendly relations with the media world on a regular basis. If, despite the activities undertaken, a media conflict happens, NeuroExpander minimizes its consequences in an effective way.

We offer:

• identification of sources and nature of crisis
• preparation of crisis recovery scenario
• support during all anti-crisis activities (organization of anti-crisis office, on-going coordination of communication, activities oriented to journalists and other interested groups)
• preparation of anti-crisis recommendations minimizing the chances of the crisis situation occuring again
• media trainings improving skills of the executive management staff

We consult as to content, form and way of communication with different groups within Investor Relations activities.

Nasza oferta obejmuje:

Preparation of information materials for investors and actors in the capital market:

• press releases („stock“ format)
• presentations
• brochures and corporate bulletins
• annual reports

Providing advisory services when creating section for investors on the company’s website:

• formula of IR webpage
• range of information available on the IR webpage

The recent years have seen an explosion of new Internet communication tools. Presence on Internet forums, social networks is nowadays an essential condition to win the clients‘ trust, recognition in the industry and among public authorities.

Creation of positive image requires constant maintainence of specific relations with recipients. It requires professional qualifications and often requires radical changes in the method and style of communication. Recipients become its important and active participants.

We offer complex services to maintain the company’s presence on the Internet using the most innovative techniques and communication strategies:

• building the presence strategy on the Internet
• active web monitoring (forums, blogs, comments, publicism, industry materials) with the system of 24/7 high-speed response system
• publication of accurate materials supporting the company’s image on the web and in the places with recognized reputation and selected with consideration of the client’s needs
• creation and on-going maintenance of the company’s webpages
• organization and animation of presence in social networks (fan page and so called functional profiles related to the field of the company’s activities)
• SEO PR (positioning of selected content in Internet search engines)
• viral marketing
• design and servicing of blogs and microblogs
• building of content connections network creating the company’s image and promoting its news releases
• design and production of mobile applications
• maintenance of e-press office, design and launch of applications building partner relations with media representatives

For many years NeuroExpander team has been offering trainings in the sphere of public speaking, presentations, media contacts, preparation of information as well as group and individual workshops. During the classes we carry out lectures related to self-presentation, media communication (including rhetoric and eristic) as well as classes on writing texts according to the standards of professional media (press, radio, TV, Internet). The second category of classes are practical exercises.

Standard media training usually lasts for two days. It is presented by two experienced trainers who combine many years of journalistic experience with wide practical knowledge about the world of media, business and, if relevant, political marketing. Trainers cooperating with our agency are people with many years of experience in traditional and electronic media as well as professionally prepared advisors in the field of styling, speech techniques, language mechanics, etc. Each training comprises theoretical and practical parts. The main emphasis is on obtaining practical media skills useful for the work in the area of the client’s interests. The goal of trainings is to transfer basic self-presentation and communication skills through media. The next stages of training involve additional skills and improving competences of a speaker, company’s spokesman or chief.

The classes cover the following topics:

• basic information about the role of media in public activities
• speaking in front of real audience and media speech – similarities and differences
• Basic communication principles through media
• skills of construction of simple, understandable speech
• principles of written and oral speech construction in media
• principles of behaviour in front of camera (verbal and non-verbal communication)
• preparation for the press interview
• elements of rhetoric and eristic useful during public discussion
• strategy and tactics during discussion in TV studio
• professional principles of text editing for media communication needs (press + Internet)

A participant in the training obtains knowledge about media mechanisms and the ways they can be used in public activities, regardless of being a state official, businessman or social activist.

Practical exercises involve the following skills:

• self-presentation
• body language
• giving press and TV interview
• answers to difficult questions
• live discussion in TV studio
• choosing appropriate and individual style of clothes
• techniques of speech and enunciation
• purity of language in practical applications
• skills of argumentation and leading public discussion

How do we work?

The methodology of practical lessons is based on exercises (simulations of real media situations) recorded with a camera and further analysis of recording in presence of participants. During analysis a trainer identifies strengths and weaknesses of each speech and provides recommendations on how to improve the technique and content of communication. As a result of such training the participant realizes his/her media image and the ways of its creation, as well as obtains knowledge how a camera „sees” him/her, and, consequently, how TV viewers do. The participant also receives basic tools for further improvement of quality of speech in the presence of media and in front of live audience.

During exercises we simulate different formats of public speech, e.g.:

• presentation in front of live audience
• short recording of speech for TV
• short talk in front of camera
• longer TV interview
• talk with provocative interlocutor
• discussion in TV studio
• press conference

At the end of the training each participant receives an outline of all the classes as well as individual written diagnosis of strengths and weaknesses together with comments useful for the improvement of the skills obtained.

NeuroExpander provides equipment necessary for trainings: camera, lightning, sound set with crew. When necessary, we organize trainings in professional TV studios or training centers throughout Poland.

Training participants are guaranteed full confidentiality of the fact of receiving the training, of participants‘ identity and subjects reviewed. 15 years of experience: politicians, business. For the last 15 years, NeuroExpander trainers have worked with a few hundred people from Polish business and political elite starting with politicians of the highest rank to deputies from various parliamentary clubs and extra-parliamentary opposition up to social activists. Similarly a wide scope of trainings involved people from business environment – CEOs of the largest Polish companies, ambitious managers from various branches and directors of chains. We have also worked with representatives of state authorities, e.g. from Ministry of Finance, Office of Competition and Consumer Protection, Financial Supervision Commission, Fiscal Control Office, Foundation of Support to the Poles living in the East.